What to Expect at a Brilliant Earth Appointment

What happens at a Brilliant Earth appointment

A Brilliant Earth appointment is a one-on-one consultation with a jeweler at one of their showrooms, or a video call with a consultant if you're shopping online. You'll discuss what you're looking for — an engagement ring, wedding band, or other piece — and the consultant will show you stones and settings that match your preferences and budget. The appointment typically lasts 30 minutes to an hour, depending on how many pieces you want to see and how many questions you have.

Brilliant Earth specializes in lab-grown diamonds and ethically sourced gemstones, so much of the conversation will focus on the origin and certification of the stones. You're not expected to buy on the spot. Many people use the appointment to narrow down what they want, ask about customization options, and understand pricing before making a decision.

Key Takeaways

• Book your appointment online through Brilliant Earth's website or by calling the showroom directly — walk-ins are possible but appointments may provide a consultant's full attention.
• Bring any reference images, ring sizes, or budget information you have, so the consultant can show you relevant options from the start.
• Video appointments work the same way as in-person ones and let you see stones and settings in real time without traveling to a showroom.
• Brilliant Earth offers custom design services, so if you don't see what you want in their standard collection, you can discuss creating something unique.
• The appointment is informational and sales-focused, but there's no pressure to purchase — many people use it to research before deciding.

How to book a Brilliant Earth appointment

Go to the Brilliant Earth website and look for the "Book an Appointment" button, usually found near the top of the page or in the "Contact Us" section. You'll choose between an in-person appointment at a physical showroom or a video consultation. If you're booking in-person, select your nearest location — Brilliant Earth has showrooms in major cities, and the site will show you which ones are available.

For video appointments, you can usually pick a time that works for you from the available slots. You'll need to provide your name, email, phone number, and a brief note about what you're shopping for (engagement ring, wedding band, custom design, etc.). This helps the consultant prepare before your call. If you prefer to book by phone, you can call the showroom directly — the number is listed on their website for each location.

What to bring and prepare

Bring your ring size if you already know it, or be ready to have it measured during the appointment. If you're shopping for an engagement ring, bring any reference images of styles you like — save them on your phone or write down details like whether you prefer solitaire, halo, or three-stone settings. If you have a budget in mind, mention it early so the consultant can focus on pieces in your range.

If you're designing a custom piece, bring any sketches, inspiration photos, or detailed descriptions of what you want. The more specific you are, the better the consultant can help you understand what's possible and what it will cost. For video appointments, have good lighting and a clear camera angle so you can see the stones and settings clearly on screen.

In-person versus video appointments

In-person appointments let you see diamonds and gemstones under different lighting and examine the metal quality and craftsmanship up close. You can try on rings and get a sense of how they look and feel on your hand. The consultant can also measure your ring size accurately if needed.

Video appointments are convenient if you don't have a showroom nearby or prefer to shop from home. The consultant will show you stones and settings on camera, and you can ask questions in real time. You won't be able to try anything on or feel the weight of the metal, but many people find video appointments helpful for narrowing down their choices before visiting a showroom or making a final decision.

Understanding lab-grown diamonds and ethical sourcing

Brilliant Earth focuses on lab-grown diamonds, which are chemically identical to mined diamonds but created in a laboratory rather than extracted from the earth. They cost less than mined diamonds of the same quality and size. During your appointment, the consultant will explain the difference and show you certification documents that verify the diamond's origin, cut, color, clarity, and carat weight.

If you prefer a mined diamond, Brilliant Earth also offers those, with documentation of ethical sourcing. The consultant can walk you through what "ethically sourced" means for the specific stone you're interested in and answer questions about supply chain transparency. This is a good topic to ask about during your appointment if it matters to you.

Customization and design services

If you don't find exactly what you want in Brilliant Earth's ready-made collection, you can work with their design team to create a custom piece. During your appointment, the consultant can discuss what's possible — whether you want to change the setting, swap the stone, adjust the metal type, or design something entirely from scratch. Custom pieces take longer to create and may cost more than ready-made options, so ask about timelines and pricing.

The design process usually involves multiple consultations to refine your vision, approve sketches, and finalize details before the piece is made. Your appointment consultant can explain how many rounds of revision are included and what happens if you want to make changes after production has started.

What to expect after your appointment

After your appointment, the consultant will typically send you a follow-up email with photos or links to the pieces you discussed, along with pricing and any notes about customization options. You're not expected to decide immediately. Many people take time to think, compare options, or visit the showroom again before making a purchase.

If you have questions after the appointment, you can reach out to the consultant by email or phone. If you decide to purchase, you can do so online, over the phone, or in person at the showroom. Brilliant Earth offers financing options for larger purchases, and the consultant can explain those during your appointment or in the follow-up conversation.

Frequently Asked Questions

Do I need an appointment, or can I just walk in?

Walk-ins are usually welcome at Brilliant Earth showrooms, but an appointment guarantees that a consultant will be available to give you their full attention. During busy times, walk-ins may have a wait or receive less personalized service. Booking ahead is the safer choice if you want a detailed consultation.

How long does a Brilliant Earth appointment take?

Most appointments last 30 minutes to an hour. If you're exploring many options, designing a custom piece, or have lots of questions, it may run longer. Let the consultant know upfront if you have limited time, and they can prioritize what to show you.

Can I bring someone else to my appointment?

Yes. Many people bring a partner, family member, or friend for a second opinion. Let the showroom know when you book if you're bringing someone, so they can make sure there's enough space and the consultant is prepared for a group consultation.

What if I want to return or exchange something after I buy it?

Brilliant Earth has a return and exchange policy, but the details depend on what you purchase and when. Ask about the return window and any conditions during your appointment, or check their website for the full policy. Keep your receipt and any certification documents that come with your purchase.

How much does a Brilliant Earth appointment cost?

The appointment itself is free. You only pay if you decide to purchase something. There are no consultation fees or charges for custom design discussions.