What You'll Pay for an Ulta Beauty Appointment

Ulta Beauty appointments are free to book, but you pay only for the services and products you choose

There is no charge to schedule an appointment at Ulta Beauty or to sit down with a beauty associate. You pay only for what you actually get: a haircut, a makeup application, a brow service, or a skincare consultation. The cost depends entirely on which service you choose and which associate performs it.

Ulta does not publish a single price list online because prices vary by location and by the specific service. A makeup application at one store might cost differently than the same service at another store across town. The best way to find out what you'll pay is to call your local Ulta or check the Ulta app, which shows services and pricing for your specific store.

Key Takeaways

• Booking an appointment at Ulta is free; you pay only for the services you receive during the visit.
• Service prices vary by location, so call your local store or use the Ulta app to see what services cost at your branch.
• Many services include a product purchase or consultation, and some associates may recommend additional products after your appointment.
• Ulta Rewards members earn points on services just as they do on products, which can be redeemed for discounts on future visits.

Common Ulta services and what they typically cost

Ulta offers services in several categories: makeup, hair, brows and lashes, and skincare. Makeup services usually include a full face application, a touch-up application, or a special-occasion look. Hair services cover cuts, color, and styling. Brow and lash services include waxing, tinting, and lash extensions. Skincare consultations focus on product recommendations rather than treatments.

Prices for makeup applications generally range from around $50 to $75 for a standard application, though special-occasion looks or bridal services may cost more. Hair services start around $40 to $60 for a cut and go higher for color or complex styling. Brow waxing typically costs $15 to $25, and lash services vary widely depending on whether you choose a tint, a perm, or extensions.

These are rough ranges based on what other Ulta locations charge, but your store may price differently. The Ulta app shows exact pricing for your location once you select a service and a date.

How to find pricing for your specific Ulta location

Open the Ulta Beauty app or visit ulta.com and navigate to the "Services" section. Enter your zip code or allow the app to use your location. Select the service you want — for example, "Makeup Application" — and the app will show you available dates and times at nearby stores, along with the price for that specific location.

If you prefer to call, find your store's phone number on the Ulta website or in the app. Ask the associate which services are available and what each one costs. They can also tell you whether the associate you want is available on the day you need.

Some services may have a minimum product purchase or may be bundled with a consultation. Ask about this when you check pricing, so you know the full cost before you book.

What happens if you want to buy products after your appointment

Many people book a makeup application or skincare consultation and then purchase products the associate recommends. This is common and expected — the service itself is separate from any products you choose to buy afterward. You are never required to purchase anything, but associates will often suggest items that match the look they created or the skin concerns you discussed.

If you are an Ulta Rewards member, you earn points on both the service and any products you buy. Points can be redeemed for discounts on future purchases. Check your membership status before your appointment so you know whether you are earning points.

Cancellation and rescheduling policies

Ulta allows you to cancel or reschedule appointments through the app or by calling your store. Most locations ask for at least 24 hours' notice to avoid a cancellation fee, though this may vary by store. If you need to cancel or move your appointment, do it as soon as you know, so the time slot opens up for someone else.

If you are running late, call the store right away. Some associates can adjust the service to fit the time you have left, or they may be able to fit you in at a later time that day.

Tips for getting the most value from your appointment

Come with a clear idea of what you want. If you are booking a makeup application, bring a photo of a look you like or describe the occasion. If you are getting a haircut, show the associate a picture of the style. This helps the associate understand your vision and deliver what you are paying for.

Ask questions during the appointment. If the associate is using a product you like, ask what it is. If they are doing a technique you want to recreate at home, ask them to explain it. Many associates are happy to teach you while they work.

If you are unhappy with the service, tell the associate or the store manager before you leave. Ulta wants you to be satisfied, and they may be able to adjust the service or offer a solution on the spot.

Frequently Asked Questions

Do I have to buy products after a makeup application?

No. The service cost covers the application only. Any products you purchase are separate and optional. However, many people do buy items the associate recommends, especially if they loved the look or learned about a new product during the appointment.

Can I book an appointment for someone else?

Yes. You can book an appointment through the app or by calling the store and provide the other person's name and phone number. They will receive a confirmation, and they can reschedule or cancel if needed using their own contact information.

What if the service price is higher than I expected?

Call your store before your appointment and ask about the cost. If the price is more than you want to spend, ask whether a shorter or simpler version of the service is available at a lower price. For example, a brow tint might cost less than a full brow wax and tint.

Do Ulta Rewards members get a discount on services?

Ulta Rewards members earn points on services the same way they do on products, but services themselves are not typically discounted. However, points earned can be redeemed for future discounts on both services and products. Check your membership level, as higher tiers may offer additional perks.

Can I request a specific associate for my appointment?

Yes. When you book through the app or call the store, you can ask for a particular associate if they are available. If your preferred associate is not available on your chosen date, ask when they work next and whether you can book then instead.